Our Story
The Story Behind the Original Folding Gift Box
Thinking outside the box…
In 2005, we launched a simple range of high-quality collapsible gift boxes with ribbon, available from stock,
aimed at small businesses and retailers who didn't have large volume requirements. We were the earliest adopters
of such a wide range of folding gift boxes in the e-commerce space - a market then in its relative infancy.
Over several years we went on to develop a wider variety of slot box options and accessories, which made it easy
for customers to customise their packaging to represent their brand
For our gift boxes to mean business for our customers (The ultimate goal), we conducted extensive market research
to help us further understand their needs and ensure Foldabox ticked all the right, well, boxes…
- High Quality
- High Impact
- Reusable
- Customisable
- Easy-To-Store
- Space Saving
- Energy Saving
- Eco-Friendly
To think outside the box, you must first know the box. Armed with this deep understanding of the industry and our
clients' needs, we were able to move forward with innovation at the heart of our product development.
Re-gift | Re-use | Re-purpose
Since inception, our eco-credentials have been a priority in our design and development process. There's more on
this continued commitment to sustainability through eco-friendly packaging here.
We have only ever sold (And will only ever sell) high-quality folding gift boxes that are recyclable and sturdy
enough to last and be reused or repurposed - with a much longer cradle-to-grave life cycle than many other types
of gift packaging.
I have always said, “People don't like to throw away a nice box. And nor should they!”
Did you know: Collapsible gift boxes take up 50% - 95% less space compared to an equivalent-sized
rigid box. Less space in storage and transport is not only convenient but also means lower energy
consumption. It’s important our customers can focus their resources on the products they sell, not
packaging.
The values that shaped our products
Our core values have been key to our product development for more than 18 years.
- Originality
- Innovation
- Creativity
- Ethics and Credibility
- Attention to detail
- Sustainability
These values all intersect at one core principle:
“Always bring innovation, not imitation, to the product development table.”
Innovators, not imitators: “The Foldabox range is designed and developed in the UK by a team who
respect copyright and legitimate business growth through hard work, investment, and creativity. We only work
with ethical factories that meet our quality criteria. Working with long-established innovators ensures an
ethical supply chain for everyone.”
Nicole Hines, Foldabox Founder and CEO
Foldabox's First of its Kind Milestones
We have worked tirelessly and consistently over the years to lead the folding gift box industry through many first-of-its-kind offerings, such as unique colours, exchangeable ribbon boxes, slot decals, add-ons
(Including photo frames, inserts and birthstones), and custom printing.
Today, the number of colour and size combinations we offer is virtually limitless, so our customers are assured of
having their brand or topical themes accurately represented in their gift packaging.
A Journey Back in Time
-
2005
Foldabox Incorporated
-
2006
Website launched with the first to market folding gift boxeswith ribbon available
from stock in 9 colours across 4 sizes.
First with pale pink
and
pale blue
folding gift boxes aimed at the baby market
First with cream-coloured boxes aimed at the wedding market
First with metallic gold, silver, and red
folding gift boxes
First with navy folding
gift boxes
First with Wine/Champagne size folding gift boxes
-
2008
First with Launch of Black with ribbon folding gift boxes
-
2010
First with cube folding gift boxes aimed at the candle
and cupcake
market
-
2011
First with our USA website launch, introducing our unique
range of gift boxes
First with the launch of Natural Kraft
paper-covered folding gift boxes
First with Wave boxes using interchangeable lid/base
colours
-
2013
First First with development and launch of fill-your-own Celebration Crackers
-
2014
First with the launch of pearl paper finish gift boxes in Silver, Gold, and Red
First with contemporary grosgrain ribbon across
the range
First with true ivory special
paper-covered folding gift boxes for the wedding and baby markets
-
2015
First with A5 Shallow, A5 Deep, A4 Shallow and A4 Deep folding gift boxes,
establishing recognised A* paper sizes as the naming protocol.
-
2016
First with the launch of Slot Gift Boxes with changeable
ribbons across the range
First with
lift off lid folding gift boxes
First with A6 Shallow gift
boxes
-
2017
First with the launch of rose gold, pewter copper,and bronze
folding gift boxes
First with Naked Box®
grey gift boxes using special flecked natural paper as a contemporary alternative to Natural Kraft
-
2018
First with the creation and launch of Photo folding
boxes incorporating a photo frame in the box lid.
First with Navy Pearl paper finish gift
boxes
-
2019
First with the creation and launch of
decorative closures
for slot gift boxes as an alternative to ribbon
-
2020
First with Rainbow holographic
folding gift boxes for NHS hampers during Covid and the LGBGTQA+ market
First with A3 Shallow and A3 Deep size folding gift boxes
First with the creation and launch of Photo Frames in 8
colours to add to the lid of gift boxes
-
2021
First with the creation and launch of slot decal labels
-
2023
First with the creation and launch of
FAB Sides® Decorative Side Panels
So, that's us!
What clients put in our luxury folding gift boxes is what's most important to them. But, as we said at the
beginning of our story, we are founded on the simple notion that packaging is the first thing that a customer
sees. Now that you know us, we hope you'll trust us to help you get the most out of eye-catching and top quality
packaging opportuniies that put your products in more hands for longer.
If your brand speaks to quality then it deserves the best quality gift packaging and you need look no further.