The beauty industry is a highly competitive one. With every one brand selling a specific product, there are hundreds of competitors. Customers are often loyal to their brand or product of choice but this shouldn't mean that companies should become complacent. For some, make-up is just a product, but it is a form of str

Bright colors, statement prints and party inspired outfits are one of 2022’s biggest trends. Bright hues emerge from the runways, trending on Instagram and have designers excited. We love everything bright. Colors allow brands to uplift their consumers' mood and be playful and creative. Emerging out of a worldwide pandemic has left everyone a bit gloomy and these bold colors are fighting to push through.

As a retailer, Easter also represents the opportunity to attract more customers with unique, fun and personalised packaging options. Foldabox offers the perfect retail box gift packaging solutions to ensure that you get an A+ for presentation on your Easter gift hampers. 

Spring is in the air! It’s time to say hello to the sunshine and start planning those wonderful, warm and colourful weddings. We adore the springtime. The flowers blooming and the magic of new beginnings are all around. Spring 2022 is an exciting time because with things returning to normal, there any many weddings set to take place. We don’t know about you, what we feel there’s a lot of missed time to make up for in the wedding industry.

Valentine’s day is one of the most celebrated holidays across the world. Consumers spend an estimated £926 million on Valentine’s Day. Retailers enjoy giving their packaging a holiday makeover, and if you’re the same, we have endless options for you to choose from.

The Chinese New Year also referred to as the Lunar New Year or Spring Festival, will take place on Tuesday, February 1st, 2022. Because Chinese New Year falls during a period of changing seasons, it's a good idea for retailers to acquaint themselves with different segments.

Pantone has done it again, and this year is no exception. We would like to introduce you to the 2022 Pantone color of the year, PANTONE 17-3938 Very Peri! Peri is short for Periwinkle, which is a flower that is traditionally violet, blue or white.

Getting the perfect gift for a family member, friend, co-worker, partner, or even kids is not the most straightforward task. With so many options to consider, it can become overwhelming for your customers to explore thousands of scented candles in search of the perfect one. Customers are looking for gifts that stand out and gift packaging that adds a layer of personalisation. Nothing screams “I thought of you when choosing this gift” than personalised packaging. Whether it’s a  custom printed luxury box lid or  birthstone gemstone box closure, giving your customers the option to personalise their packaging will go a long way.

Silver and Gold are especially prominent this season and we’re ready for it! We’ve already seen a marked uptick in sales of silver and gold gift boxes this month. If you're not normally into traditional colours, pair them with pinks or add splashes of vibrant blues for a more contemporary vibe. Don’t forget, double ribbon bows look great and offer the opportunity to create truly unique colour combinations specific to your brand.

The April birthstone, Diamond, is said to possess abundance, strength, power, courage, fortitude, creativity, imagination, purity and harmony.

This bluish color with a green tinge is sure to enlighten the senses of all those who come into contact with it. The wearer is said to possess feelings of calm when wearing this color as well as fearlessness and protection from harmful ways. It was said that in 1598 the color aquamarine was first recorded in sailors novels out at sea about tempting sirens in the water.